Categories Works | Angela Hallberg, Marketing Communications

RaD Car Hire

As Marketing Manager for RaD Car Hire NZ and Australia, I manage the digital marketing for this large franchised rental car network with a 30 year history. Following a name change from Rent a Dent in 1997, we continue to build the brand’s reputation and revenue, taking advantage of all new technology and opportunities available. Adventure really does start with RaD Car Hire!

Advertising digital marketing eDMs SEO/SEM RaD NZ website

Mark Grey Carriers

Running a small business can be tough, and growing pains can take their toll. You require all the skills and knowledge found in larger organisations, but only in small doses at critical times. Working with Mark Grey Carriers has enabled me to contribute what they need when they need it, for a fraction of the cost of a salaried staff member. I have assisted with IT projects, the development of a new website, sales proposals, pitches and policies. Along the way I’ve become a pretty useful sounding board for key decisions and learned more than I ever thought I needed to know about trucking! As with most of my clients, we are good friends who can be very honest with each other and that makes a sound basis for any working relationship.

IT Projects Sales Proposals Website Visit Website

Epsom Automotive

It might seem as if automotive repair workshops in Auckland are a dime a dozen, but thankfully the good ones always stand out. Epsom Automotive has developed a loyal following for their friendly, honest service and their ‘phone before we fix guarantee’ and this has led to positive word of mouth marketing. I have worked with Epsom Automotive since 2008, helping them develop a new logo and implement it across the business including signage, website, stationery, service reminders, and regular customer newsletters. More recently, the development of a mobile optimised website and a push to ensure they rate well in online search has delivered pleasing results. As with any small business managing a small marketing budget to best effect means being very considered about the media chosen, carefully measuring results and keeping creative costs to a minimum. I like to think that with Epsom Automotive we have made a little go a long way.

Direct Mail Signage Website Visit website

Harrison Lane

A company that specializes in the design and construction of equestrian facilities requires specialist knowledge of horses as well as the ability to build quality, aesthetically pleasing stables. Developing a brand image that conveyed this to affluent horse owners and evoking a sense of trust, the Harrison Lane brand has enabled the current business owner to carve a comfortable niche for herself. Having managed the the initial logo design and website creation, I worked with Harrison Lane for the first 8 years of the business, from inception to winning their first few awards! I developed and updated the website and facebook, created regular equestrian magazine advertisements, prepared brochures, e-newsletters, and trade display material. Having successfully transitioned the ongoing marketing of the business to a new resource, the business is set for ongoing success and I remain an interested and enthusiastic supporter, who wishes Laura, Scott and the team, all the success they deserve.

Advertising Social Media Trade Displays Visit website

Omega Rental Cars

With over 25 years in the New Zealand rental car market Omega has developed an excellent reputation in the tourism industry, but in the highly competitive online marketplace great customer service and a good product is a start but not an end. Managing social media channels, eDMs, web offers, partnerships and the like, I have worked as Omega Rental Cars' marketing manager since 2012, continually delivering fresh, relevant offers to its potential clients and maintaining a high conversion rate.

E-commerce Social Media Visit website

MetroGas LPG Delivery

MetroGas delivers LPG on a swap basis across Auckland. This new Auckland service was launched mid 2013 and is being promoted online and, in order to create awareness of this new offering, on the radio. I worked with MetroGas from the time of product conception to website launch, we implemented SEO and social media strategies and liaised with radio creatives at both MediaWorks and The Radio Network. Sales are building and customers from all walks of life are switching to the MetroGas system. So the biggest question you may ask is "Why didn't somebody do it sooner?"

E-commerce Radio Social Media Visit website

Shockwatch NZ

There are a vast array of technical products designed to prevent damage in the workplace and Shockwatch NZ distribute the best of them. But in 2012 their website was looking a little old and not representative of their full product range. Freshening the website with a responsive design created in wordpress, then sorting and loading a massive amount of content has enabled them to better serve their existing customers and attract a decent quantity of new ones. Now, as new products are unveiled, the website is easily updated so the team at Shockwatch can concentrate on converting enquiries into sales.

Responsive Website Technical Writing Wordpress Visit website

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